I help media organizations and brands build audiences, optimize their content for engagement and develop editorial strategies to drive revenue. My audience development expertise spans social media, search optimization, content strategy and strategic partnerships.
Having led global audience teams at Bloomberg and Business Insider, edited for Yahoo Finance, and reported for The Wall Street Journal, I have the editorial perspective that comes from years of experience in top newsrooms. I’ve worked with newsrooms around the world to fine-tune their subscription, retention and audience growth strategies, and I believe in helping quality journalism reach, reflect and serve its audiences.
In addition to my audience development work, I’m also an experienced writer, editor, event moderator and keynote speaker. I’m the founder of the travel site TravelwithMeena.com and a freelance contributor to publications including Conde Nast Traveler, Travel+Leisure, The Wall Street Journal and CNBC. I’ve also co-authored Lonely Planet guides to Iceland, New York City, Chicago and Texas.
Previously, I covered the 2008 global economic crisis as a staff reporter for Dow Jones in Washington, D.C. I chronicled the bailouts of major investment banks, automakers, even a few countries.
As a local news reporter, I covered the evolution of manufacturing from San Antonio to the the southern U.S. border. I wrote about the evacuation after Hurricane Katrina and about economic development in one of the fastest growing regions of the U.S. I collaborated on the launch of niche audience publications, authored a personal finance column and was a guest on local TV news programs.
Lately, my focus has been on travel writing and travel content creation, but I’m always open to talking about other projects.
Please reach out if you’re interested in working together.