About Meena

I’m writer and audience development consultant.

I’ve led global audience teams at Bloomberg and Business Insider, developing strategic partnerships and driving sharp increases in audience, revenue and traffic across platforms.

As the Head of Audience Development at Business Insider, I worked across teams to accelerate growth in Asia by launching one of the fastest-growing news brand accounts on LINE. We used data to inform publishing strategy and approached the platform as its audience did, making emoji a key part of our LINE voice. Now, Business Insider has more than a million followers on LINE and a significantly larger audience of unique visitors from the region.

I’m fluent in many social platforms, understand SEO and have the editorial perspective that comes from editing the Yahoo Finance homepage, covering the global financial crisis and working as a local news beat reporter.

There’s ink in my veins and continue to contribute to publications including Travel + Leisure and Poynter. I regularly speak at media industry industry events around the world, conduct journalism and social media training and absolutely love what I do.

I once joined a truck driver for a run from Laredo to North Carolina to report on the North American Free Trade Agreement. From 2008 through 2011, I reported from Washington, D.C., getting an intimate glimpse into the inner workings of American politics during a period of heightened global tensions. I’ve written about local elections, covered emergency responses to natural disasters, parsed Fed statements, live blogged congressional hearings and interviewed heads of state from around the world.