“Metrics of success will move from likes, followers and view counts toward deeper signs of engagement and loyalty such as time spent, registrations, and subscriptions,” Meena Thiruvengadam told NewsWhip.

NewsWhip: What to expect on social media in 2018 

“It started to get to a critical mass, and it seemed like the right time to be on there,” Meena Thiruvengadam told Digiday.
Digiday: How Business Insider attracted 230,000 Line followers in two weeks

People post content that “supports the images of themselves they want to reflect,” said Meena Thiruvengadam, head of audience development for Business Insider.
Adexchanger: Business publishers see growing opportunity on LinkedIn 

More:
Digiday: Diversification the new black as publishers see end to Facebook dependence
Digiday: How publishers use emotion to promote content on Facebook
Digiday: Publishers’ on-again, off-again affair with LinkedIn is back on again
Journalism.co.uk: For its first Facebook community, Bloomberg brought readers together to talk about personal finance
Nieman Lab: Publishers claim they’re taking Facebook’s News Feed changes in stride. Is the “bloodletting” still to come?
AxelSpringer Inside.App (Berlin, Germany): Rise of the bots
Adexchanger: Business publishers see growing opportunity on LinkedIn 
Resume Magazine (Stockholm, Sweden): Instant Articles: Success in the US – trickle in Sweden
New York Daily News: Media innovators discuss journalism in digital age
Metro UK: Fashion shoot glamorizing horrific Indian gang-rape removed after widespread outrage
Mudgee Guardian (Mudgee, Australia): International writers discover Australia’s food, wine ‘secrets’ in Mudgee
FishbowlNY: Latest Yahoo Travel ‘Smackdown’ Takes Aim at New York

Book citations:
Too Big to Fail: The inside story of how Wall Street and Washington fought to save the financial system – and themselves. (Andrew Ross Sorkin)
Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself (Sheila Bair)
Big Media, Big Money: Cultural Texts and Political Economics (Ronald V. Bettig, Jeanne Lynn Hall)